Our design process can be separated into four main stages:
1 - Bief, listening, undestanding, brainstorming.
I hardly worked with the stakeholders Luigi Pane, Director and Co-founder, and Giada Eleonora Risso, Executive and Co-founder, to get to know the context, trying to list as many elements as I could, finding characteristics, defining areas of interest, and then I clustered my findings into topics.
2 - Research.
I analysed their communicative system and I wanted to get to know their target. I studying competitors, finding the combination of values and know-how useful to build the identity of this agency valuing the human factor.
3 - Ideation.
When I finished to cluster findings from the second phase and I discovered something very interesting to work about...
4 - Test and iterate.