Designing for millennials means being friendly, direct, informal, funny, fast... easy, right? How can you do that talking about business, management and training?
We wanted to create the right balance between the need to appear professional to our competitors and customers, and the need to build a funny and easily remembered experience for our target. We needed to earn the millennial loyalty preventing the risk of appearing unreliable.
Millennial loyalty is not easy at all to be earned. Our website needed to be engineered to be simple and intuitive. They are looking for a mobile-friendly experience so we needed to think about a mobile-first approach for our webdesign. At the same time we wanted our communication to be effective and fast. I decided to build animations to impress them with eye-catching elements. We needed to work on high-performance animations that work in every major browser, and I choose to work using gsap.
Color is one of the most important factor of design. The knowledge of the effects of colors is incredibly important to create an effective communication. We worked starting from the logo color because it recalls the color of the flag: red.
Red is not exactly a good starting point for color palette. It’s associated with fire, anger and violence but can be associated to elegance and urgency too. We needed a color to create the sensation of trust and security: blue. We worked on a varied color palette of bright tones juxtaposed against neutral hues.
Graphical user interfaces (GUIs): Icon Set Evolution
Graphical user interfaces (GUIs): Google Font Quick Sand
Designing the homepage
The homepage is considered as most important part of the whole site. The homepage should be able to set-up the key elements, we needed to attract appropriate and potential visitors telling them everything they need to know about "what we do" and "who we are". I know users associate good feelings with brands that speak to them at all levels and keep the magic of pleasurable. We started building "our world" brick by brick... and sometimes it was like pushing a boulder up a hill...